The smoothest content, both in content and appearance, isn't always the best content. It all starts with your readers. What does your customer want to read? What is that person looking for? You can only find that out by diving into the facts. Get rid of the HiPPO (Highest Paid Person's Opinion), just like gut feelings, and look at the data. Curious about good examples of content marketing for inspiration? From IKEA to Fungi Perfecti, Linda Krijns shares 6 that have caught her eye lately.
In addition, she also gives 3 useful tips for companies with a limited budget and/or access to special content and resources: Use a tactic that others are not yet Fax Number List adopting What is the missing statistic in your industry? Do you dare to share all the knowledge in-house completely publicly? Come up with something unique and apply it very consistently Whether it's inhakers or a specific format that is still little used. Also dare to persevere if it does not immediately yield the intended success. Because sometimes the impact only arises when you have made and published a lot and people start to see it in its entirety.
Reuse content in a creative way For more impact with almost the same resources or because you combine offline with online. No inspiration? Then check out these 46 ideas . Ultra fair content Sigrid Van Iersel predicted it at the end of last year in her preview of storytelling trends : 2022 is the year of ultra-personal stories. You may have already noticed this, because you can hardly ignore it on LinkedIn. Speaking language, idiosyncratic character traits and personal dilemmas of professionals: everything is shared on the socials. On LinkedIn, it is mainly the personal goals that have been achieved, new challenges that we take on or the sharing of sadness and frustrations.