This feeling encourages article sharing and plays a big role in why Fax Number List content goes viral. The emotion of sadness To find out whether sharing contentFax Number List also applies to other emotions, Holiday's study looked at the emotion of sadness. A score was assigned to each article based on how much distress it evoked. If an emotion reinforced sharing.
Then sadness (like awe) should also increase sharing. Fax Number List it didn't. In fact, sadness has the opposite effect; sad articles were 16% less likely to be shared. The Fax Number List of sadness therefore made people less inclined to share. Then you may wonder: what's the difference? Why do some emotions encourage sharing and others don't? The most obvious dFax Number List ifference is positivity.
One emotion is positive and the other negative. Can positive Fax Number List increase sharing, but decrease negative emotions? The emotions of anger and fear To make sure that negative emotions reduce sharing, the emotions of anger and fear were also exav mined. It found that articles that evoked anger and fear were more likely to be shared. So the opposite was true.