In addition, the position of the link also counts. If it's in the main content, it was probably inserted with editorial intent and therefore Business Email List has more value , especially when it's at the beginning of the text . But if it's in the header or footer, it's probably only there to generate a backlink and therefore has less value. anchor text The anchor text Business Email List also says a lot about the linked page. It usually has a keyword or a short description of what the user will find on the page when they click on the link. Therefore, Google uses that Business Email List factor to index the pages . Additionally, anchor text analysis helps identify who is trying to outwit the search engine.
Using the exact match of the keyword in the anchor text of the backlinks is a way to reinforce the authority for that term. However, when it is Business Email List used insistently on all backlinks, Google can understand it as a black hat , since Business Email List this is not natural. When the backlinks are conquered organically, the anchor Business Email List texts tend to diversify. Reliability One of Google's evolutions was TrustRank. When that criteria was Business Email List added to the algorithm, the search engine began to consider the reliability of the sites in the ranking.
So, the closer you are to trusted sites, the more trusted you will be by Google as well , and the more link juice you will receive. Reliable sites Business Email List are those that help build a more secure and relevant website for the user. To assess your reliability, consider factors such as domain age, use of security certificates, content quality, among others. Links from other Business Email List pages to your website In link building, you can work with internal and external links. But it is important to know which one has more weight in the ranking. To Business Email List understand, just think: Does Google trust what the site says about itself (internal links) or what other sites say about it (external links)?